Targeting your ads with Google Demographic Bidding

One of the winning factors behind a successful advertising campaign is precise targeting: not only is the product you want to promote important, but the target audience you want to pitch to. Would you offer high-heels to old men? I don’t think so.

Since last March, Google has been offering a new tool to reach the target advertisers want to: I am talking about Demographic Bidding. Thanks to this new feature (available only for content network and for placement-targeted campaigns) advertisers are able to reach a specific audience, based on age and/or gender.

For instance, if you would like to promote your brand new, trendy high-heels, you can target your ads to 18-24 year old women, excluding categories (like 55-64 year old men) or just increasing or decreasing your bid depending on a specific age and/or gender. In order to check if your targeting is doing well, Google offers demographic reports, available at AdWords Report Center.

Obviously this feature is active only on Google networks sites that make a demographic distinction between their users: sites or networks like MySpace or Orkut and many other sites.

If you’re planning the launch of a very specific product, strictly related to a determined gender or age range, you’d better think about AdWords Demographic Bidding, that could help you reach only your potential customers, and avoid spending money for “empty clicks”.

This entry was posted on Friday, May 23rd, 2008 at 4:00 pm and is filed under New Media Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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