StepRep: Monitor your Online Reputation
Posted by Manuela Barreto @ February 23rd, 2009 in New Media Tips
We’ve touched on this subject before, online reputation management and the importance of having a positive image for a business’s success not to mention a durable competitive advantage.
If you have an online presence and are engaged in social media marketing activities for you brand, you’re bound to have somekind of online reputation.
Between blogs, websites, Facebook, LinkedIn and numerous other social websites, there are people out there who are mentioning your brand- good or bad.
One way of monitoring your reputation is by using StepRep, an online tool that allows you to manage, monitor and build your image. We know how news can travel at the speed of light, specially bad ones, StepRep is one way of keeping a close eye on what is being said about your brand.
You can sign in for free using your Google log in information. Once in, StepRep categorizes the good and bad reviews sorting the good ones so that they appear higher up on the Google rankings. Once this is done, you can choose whether you want the StepRep widget to sit on your website, blog, facebook or linkedin profile as to broadcast all positive stories said about your brand for everyone to see.
Because people’s opinions matter, the idea is to try and embrace the power of social networks as much as possible, exploiting when someone recommends you, your services, your company and use all positive remarks to your favor in order to maintain a good reputation.
Try it yourself, sign-up to StepRep and see how you can monitor your online reputation.
For more details check out Brick Marketing’s Social Marketing Journal.
Last 5 posts in New Media Tips
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i am often bumping about the internet almost all of the day as a result I choose...