Predictions from Google’s Matt Cutts for 2010
Posted by Manuela Barreto @ December 17th, 2009 in New Media Tips
As 2009 draws to a close, it’s time to look back and analyze what the most popular innovations and inventions in the new media arena were. Matt Cutts himself provided his own predictions with regards to the direction the Search market is heading towards, plus other general as well as Google related insights. Check out the video.
New Types of Data
The eradication of information overload. This has become one big concern due to the fact that it’s time-consuming and results must be refined in order to find what you’re looking for. Google’s goal is to refine search relevance and accuracy by making significant improvements in understanding search queries.
Semantic Search
The meaning behind words in a search query via semantic and statistical processing does not only require matching queries with the keywords and delivering results. Google takes into account every single element of the search query, from synonyms to morphology and other variables in the search equation.
Cloud Computing
More people are using the internet, therefore they are growing more comfortable with using cloud based apps like Gmail on a daily basis. As this tendency increases (and it already is) more and more information will be stored from the hard drive to the various cloud services and the easier it will be to find information and relevant content online.
Real Time Search
Real time will become even more big. People like to be updated with the latest news and updates on-the-spot. No matter where they are, people are more and more thirsty for news and information. And its basically one of the reasons why Twitter became such a phenomenon in 2009 and will continue to be so.
Mobile Web
People need information on the go, regardless of their location. This is why more people are accessing the web via their mobile devices. Therefore, business be well prepared to cater to the increasing number mobile web users and build mobile versions of their websites.
Any predictions you would like to add to these? Please feel free.–
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