Most used interactive marketing and communication strategies

This year we’ve witnessed a major increase in innovative and creative marketing initiatives in the digital ecosystem as brands and stakeholders continued to grasp the different interactive opportunities available through a variety of new digital platforms.

A vast number of brands have already adopted and harnessed many of the digital marketing tools to communicate, engage and interact with customers and prospects to establish a solid online presence as well as increase awareness and build brand image.

Among the list of top online strategies that were mostly used in 2009 were:

*Social Media- Facebook, LinkedIn, Twitter, YouTube: Used to engage with customers on a personal level, interact with brand followers, friends and loyalists more directly. This strategy also helps increase brand awareness and generate a lot of buzz about a product or service.

*SEO/SEM: Used to achieve a high ranking on the SERPs and to promote websites by increasing their visibility in search result pages. The higher the position on a page result, the higher the probabilities of people clicking on your website, knowing about your brand or product and generating a higher ROI.

*Online PR: Used to generate positive buzz around a brand or product. Word of mouth is one the most powerful forms of communication and can greatly influence people’s opinions and consumer purchase behavior.

*Email Marketing: Used to send useful information as well as offers and discounts about a product or service. It is also a vehicle that helps obtain a continuous flow of new business contacts and users who are genuinly interested to your products or service.

*Paid search marketing: Used to bid on keyword phrases relevant to the brand or product. Its highly measurable and helps maximise your return on investment.

*Link Building: Used to build a brand’s credibility. It’s a fundamental ingredient to get a brand’s website higher in the search engines since it’s a key element in search engine optimization.

*Blogging: Used to provide additional information as well as viral and website content on a particular brand or product. Blogs are helpful to build brand credibility and spread valuable information all the way across to the different social networks, thus generating more brand visibility. When a particular blog obtains a certain level of popularity, it is often used as a point of reference for followers and prospects to go back to for general industry information.

This entry was posted on Friday, December 11th, 2009 at 8:05 pm and is filed under New Media Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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