Handy tools for managing social media

Since social media represents one of the hottest trends in online marketing today, people as well as companies are dramatically changing the way they market themselves in order to adapt.

As a result, the popularity of social media sites has grown and keeps growing, together with the number of networks available in the market. In consequence, you find yourself overwhelmed by the number of networks and content you have to handle all at once.

There are some useful tools out there that can really help you better manage your networks and optimize the time that is invested in following up with the various communities that support your brand online.

Tracking down significant and relevant information can be daunting task. Social networks are constantly growing which makes it a much bigger challenge. Chatterbox, allows you to monitor Twitter conversations that are important to you. So instead of going through the diffused content that is spread all across the web, this useful tool can organize all the conversations relevant to your brand or business allowing you to organize your priorities and engage more efficiently.

Whether you want to understand the business better, measure the buzz of your advertising campaign or analyze feedback from consumers for your brand or product, Social Radar, the marketing research tool, collects social content, opinions, posts, feedback and reviews on a regular basis from a million different sources, to help you have easy access to the data without having to gather it yourself.

Ping.fm is a free social networking and micro-blogging site that allows users to publish updates on multiple social media networks, simultaneously, from one central location. It’s a real time-saver and simple tool that lets users post new content, status information and profile updates on a single shot.

As we once said, social media isn’t a fad, social media is here to stay. And because there is a growing interest and use of these platforms, not only are they multiplying, but information is also becoming too much to handle. Therefore, it’s important to make it manageable in order for social media to continue to play a valuable role for your business.

This entry was posted on Friday, September 18th, 2009 at 6:06 pm and is filed under New Media Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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