Fortune 500 begin to adopt social media
Posted by Manuela Barreto @ November 20th, 2008 in Social Marketing
B2B blogging can be advantageous for a business’s communication strategy for various reasons:
- to keep a close relationship with clients and consumers
- maintain an open dialogue with prospects and clients
- brand promotion and awareness
- boost sales
- increase visibility in search results
- drive traffic
- word-of-mouth
- …
Reasons, there are plenty. The number of Fortune 500 that have embraced blogging since last year has more than doubled. According to Socialtext, a people directory with social networking features who’s co-founder is Chris Anderson (Wired), 12.8% of Fortune 500 have taken up blogging today.
This is just a sample of some of the company’s included in this 12.8%, click here to view the entire list.
Included on this list are the links to the different blogs, some have multiple blogs, plus any review that has been written about them. B2B marketing holds an immense amount of valuable content that should be exposed and available to all so that communities may begin to form as contributors add valuable information to them.
Because ‘marketing crisis’, ‘how to market in times of recession’ and the likes have become quiet popular search queries on Google these past months, B2B blogs can serve as a way to demonstrate thought leaders and bring new ideas to the table while establishing corporate credibility.
SocialText has also put together a document discussing the corporate approach to blogging. It’s a good guide where a group of random blogs are selected into writing styles and content style. This way corporations have a wide variety of approaches to analyze and consider for when plunging themselves in this new media universe.
Last 5 posts in Social Marketing
- Twitter's Red Carpet Era- the real and the fake users - March 11th, 2010
- B2B companies increasing interactive marketing spend and using social media - March 4th, 2010
- Small businesses learn from the big guys and adopt social media - March 2nd, 2010
- Online social network advertising spending up, up, up - February 18th, 2010
- Social Media involvement and evolution - February 10th, 2010
Comments
Peter
November 21st, 2008
The daddy of all social media example lists…
http://www.beingpeterkim.com/2008/09/ive-been-thinki.html
seo elite 4.0
February 3rd, 2009
seo elite 4.0…
You’ll be able to legally and ethically see things about your competition that, until now, only Google knows! You can then take those things and improve upon them to outrank your competition!…