Facebook page admins can now view Post Insights thanks to new upgrades
Posted by Manuela Barreto @ January 21st, 2010 in New Media Tips
As I was looking over some of our client’s Fan Pages this morning, I couldn’t help but realize an extra line of text that appeared right underneath each of the posts.
Then I found out Facebook had just rolled out their new post insight product which allows page admins to view the number of impressions each of their posted stories have generated, plus the percentage of the total number of impressions that result in actions, ie: likes + comments.
We find that this new measuring tool is quite useful and can come in quite handy for us and our clients since it gives us a precise idea of how each post is performing by displaying how many people have actually viewed and interacted with them. Often, I personally used to wonder how the posts for client XYZ were doing and if they were getting any clicks, views etc.
Below is an example of what the new page upgrade stats look like:
Another good aspect about this function is that you can further review your posts judging by the number of impressions and optimize the quality of the content you’re providing your fans with. You can also run a post comparison and observe which type of post triggers the most interest, whether it’s a video post, a question/trivia-like post, opinion post, photo post, etc.
There’s another change Facebook intends to roll-out and it’s explained in the following statement:
Selecting your industry will enable the Facebook Ads team to provide you with more relevant support. In the future, we hope to offer industry-specific resources including more robust best practices guides and case studies. The more we know about our advertisers, the easier it’ll be for us to provide the most useful information.
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Tweets that mention Facebook page admins can now view Post Insights thanks to new upgrades -- Topsy.com
January 21st, 2010
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