Comments on: Do NOT underestimate the power of Blogging http://lab.77agency.com/new-media-tips/do-not-underestimate-the-power-of-blogging-771/ European Online Marketing Lab, New Media Marketing, Search Engine Marketing, Search Engine Optimization Thu, 18 Mar 2010 23:29:31 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Fortune 500 begin to adopt social media , 77Lab http://lab.77agency.com/new-media-tips/do-not-underestimate-the-power-of-blogging-771/comment-page-1/#comment-957 Fortune 500 begin to adopt social media , 77Lab Thu, 20 Nov 2008 17:24:24 +0000 http://lab.77agency.com/?p=771#comment-957 [...] blogging can be advantageous for a business’s communication strategy for various [...] [...] blogging can be advantageous for a business’s communication strategy for various [...]

]]> By: m.barreto http://lab.77agency.com/new-media-tips/do-not-underestimate-the-power-of-blogging-771/comment-page-1/#comment-754 m.barreto Tue, 14 Oct 2008 09:05:38 +0000 http://lab.77agency.com/?p=771#comment-754 Hi Chris, thanks so much for your insight. And yes, blogs are becoming and will become a great instrument for the future of communication in particular for corporations. It serves as a perfect link between the employer and the employee as well as brands and consumers. There's definitely quite a lot of room for growth for this powerful feature. Hi Chris,
thanks so much for your insight. And yes, blogs are becoming and will become a great instrument for the future of communication in particular for corporations. It serves as a perfect link between the employer and the employee as well as brands and consumers. There’s definitely quite a lot of room for growth for this powerful feature.

]]> By: The Lovable Rogue http://lab.77agency.com/new-media-tips/do-not-underestimate-the-power-of-blogging-771/comment-page-1/#comment-737 The Lovable Rogue Fri, 10 Oct 2008 19:25:48 +0000 http://lab.77agency.com/?p=771#comment-737 One of the greatest benefits of the blog is its ability to create a conversation with the customer. By encouraging transparent blogging within the organisation, the company reflects a human side that is otherwise difficult to convey. This is only possible when the blogger is genuinely enthusiastic about posting material. If applied effectively, the organisation can achieve a two-way connection with the customer from which both parties can benefit; the customer can raise points which might not otherwise reach the organisation, whilst the company gains an accessible source of market research. Additional benefits can be brought by bloggers into an organisation. Most notably, by creating a strong network of fellow bloggers and followers, the potential employee has a wealth of personal value which can then be used to the firm's benefit. This network represents a source from which organisational solutions can be moulded. As social media becomes more prominent, it is possible that such networks may even become an aspect of the recruitment and selection process. One of the greatest benefits of the blog is its ability to create a conversation with the customer. By encouraging transparent blogging within the organisation, the company reflects a human side that is otherwise difficult to convey. This is only possible when the blogger is genuinely enthusiastic about posting material. If applied effectively, the organisation can achieve a two-way connection with the customer from which both parties can benefit; the customer can raise points which might not otherwise reach the organisation, whilst the company gains an accessible source of market research.

Additional benefits can be brought by bloggers into an organisation. Most notably, by creating a strong network of fellow bloggers and followers, the potential employee has a wealth of personal value which can then be used to the firm’s benefit. This network represents a source from which organisational solutions can be moulded. As social media becomes more prominent, it is possible that such networks may even become an aspect of the recruitment and selection process.

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