What People Want; mobiles will pretty soon read our minds too
Posted by Manuela Barreto @ September 30th, 2008 in Mobile Marketing
A new software application for tracking carbon footprints is being developed by a start-up in the UK that uses GPS on mobile phones to figure out whether you’re walking, running, driving, flying– you get the picture– and then estimating the impact this has on the environment.
The software dubbed Carbon Diem claims that since GPSs have the ability of figuring out the speed of movement, this can then lead to pointing out the kind of activity the individual is performing and how much CO2 emission it’s giving off. If you thought computers knew all about you, or should I say, Google, watch out for cellphones now.
The new software is supposed to be the first ever software to track people’s CO2 emissions and a good thing about it is that once you find out the extent of your impact on the atmosphere, you can then aim at changing your actions as a way to diminish such impact.
According to its inventor, the application has already been tested in Nokia and Blackberry phones and that so far last year’s tests proved to be 100% accurate in determining whether people were using trains or airplanes as a way of transportation, but that it is only 65%-75% accurate when telling if people are using buses to move from place to place.
Yet another great example of a company trying to make a difference in tackling climate changes and avoiding excess carbon emissions by introducing useful technologies like the Carbon Diem.
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Comments
Nick Stamoulis
October 1st, 2008
Wow…now that’s some amazing stuff. I definitely think people would try to cut down their CO2 emissions if they knew the numbers. This is great!
Jessica
October 1st, 2008
This sounds like fun….Now our cellphones can check us whenever we try to harm the environment…
m.barreto
October 2nd, 2008
Hi,
thanks for stopping by! Yes, interesting stuff right? Its great the advancements companies are coming up with..as long as they’re for the better. :-)