What People Want; mobiles will pretty soon read our minds too

A new software application for tracking carbon footprints is being developed by a start-up in the UK that uses GPS on mobile phones to figure out whether you’re walking, running, driving, flying– you get the picture– and then estimating the impact this has on the environment.

The software dubbed Carbon Diem claims that since GPSs have the ability of figuring out the speed of movement, this can then lead to pointing out the kind of activity the individual is performing and how much CO2 emission it’s giving off. If you thought computers knew all about you, or should I say, Google, watch out for cellphones now.

The new software is supposed to be the first ever software to track people’s CO2 emissions and a good thing about it is that once you find out the extent of your impact on the atmosphere, you can then aim at changing your actions as a way to diminish such impact.

According to its inventor, the application has already been tested in Nokia and Blackberry phones and that so far last year’s tests proved to be 100% accurate in determining whether people were using trains or airplanes as a way of transportation, but that it is only 65%-75% accurate when telling if people are using buses to move from place to place.

Yet another great example of a company trying to make a difference in tackling climate changes and avoiding excess carbon emissions by introducing useful technologies like the Carbon Diem.

This entry was posted on Tuesday, September 30th, 2008 at 5:32 pm and is filed under Mobile Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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