QR Codes on Websites: connecting the virtual with the real
Posted by Manuela Barreto @ February 6th, 2009 in Mobile Marketing
(image: snappr)
We can all agree the Japanese have always been very much ahead of the game when it comes to technology.
Not only were they the creators of QR Codes, the most common type of 2D codes in Japan, they’ve also made excellent use of them. From business cards to children’s toys to bananas at the supermarket, QR Codes can be placed anywhere and are swiftly spreading to the West, entering the mainstream, as pointed out on my previous post.
Websites have also decided to jump on the bandwagon and are beginning to use QR Codes to link the virtual with the real and vice versa. This translates into a significant efficiency gain for the mobile user as the code is used to store RSS information accessible via mobile devices.
Advertising and marketing will never be the same once this tool is widely adopted. It’s boundless.
In fact, I wanted to give it a shot as well and below I’ve included a QR Code for a website, it’s up to you to figure out what it is! :-)
But first things first, you must start by installing a QR Code decoder on your mobile device such as the ones provided by the following sites (just a handfull, there’re loads more):
QR Code generators are also many, here are some links:
http://www.jaxo-systems.com/barshow/
Why would blogs include a QR Code on their website? Well, for one it’s useful if you’re someone who uses public computers often or if you’re over at a friend’s or borrowing someone’s PC, which you obviously don’t want to fill up with personal bookmarks.
However, if you’re online using a computer that’s not yours and you notice that the unique url of the page you wish to bookmark is displayed as a QR Code, then you can simply scan it with your mobile (after you’ve installed the QR code reader) and add it to your web Favorites.
The final step would be to sync your mobile so that the info is passed across to your personal computer.
Try it out and tell us what you think!
Last 5 posts in Mobile Marketing
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Comments
Javor Vatchkov
February 6th, 2009
pretty cool stuff!
if people start to tattoo those things on their skin, they can link the QR code to their personal facebook/myspace :D
m.barreto
February 9th, 2009
great idea Javor!
you first..I’ll follow :-)
john
February 24th, 2009
I been using http://www.beqrious.com to generate codes, I like this site :) you can save the codes in a PDF format which helps me out!