New SMS platform launched in Singapore, not all it’s worked up to be
Posted by Admin @ November 29th, 2007 in Mobile Marketing
Singapore based mobile network M1 has introduced a new platform for SMS messages, GoMo News reports today. The platform, ambitiously called SMS2.0, allows users to send and receive messages in colour and add small images. M1 is presenting it as a great opportunity for advertisers, which is probably true when it comes to sending content out. The problem is that we don’t see many users adopting this service, mostly because it does not offer them much extra.
What we can gather from developer Affle’s site is that SMS2.0 does not deliver a lot of content except for some Emoticons that one can send and a possible review of establishments that are, without a doubt, sponsors of the program. It basically seems like you install a free program on your phone in order to receive a lot of advertising. This will not work for advertisers, and the content that is offered is simply not enough – yet? – to make it interesting for the customers.
We will keep an eye on this as it might be introduced in Europe in the near future as well, but we expect nothing but trouble for advertisers here.
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