Mobile users now spending more from their smartphones
Posted by Manuela Barreto @ January 8th, 2010 in Mobile Marketing
Smartphone owners are more comfortable making purchases from their handsets, however, the poor mobile site functionality is still not up to standard which makes mobile users discard the idea.
The recent study by Compete- Smartphone Intelligence Survey- has revealed that mobile commerce (m-commerce) is bound to grow drastically in 2010.
“We’re seeing notable behavior differences across devices, so, for example, users of the Android operating system share different characteristics than Blackberry and iPhone enthusiasts. As manufacturers and marketers better understand how each group actually uses their devices, there’s a huge potential in 2010 for mobile commerce to explode,” said Danielle Nohe, director of consumer technologies for Compete.
The survey also found that 37% of smartphone users have bought something non-mobile using their handsets in the past 6 months. At the same time, 19% of total smartphone owners have bought music from their device, also 14% of respondents purchased books, DVDs or games and about 12% purchased movie tickets.
Other results from the report that focus more on the specific types of mobile devices in the market include:
- 40% of Android owners and 51% of Blackberry owners would spend $500 or more to buy a product from their mobile phone, compared to 9% of iPhone owners
- The most popular mobile shopping-related activities are research related: 41% of iPhone users and 43% of Android users are most likely to check sale prices at alternative locations from their mobile phones while they are shopping
- The second most likely activity is accessing consumer reviews, with 39% of iPhone owners and 31% of Android owners investigating reviews from their handset before they purchase
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January 8th, 2010
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Facebook and Twitter mobile access rises
March 9th, 2010
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