Mobile search statistics in the US and Europe; Google leads the pack
Posted by Manuela Barreto @ September 17th, 2008 in Mobile Marketing
comScore just released new statistics on mobile search and numbers show it is gaining in both popularity and frequency of use in the U.S. and Western Europe.
My guess is part of it is due to the majority of people having more and more access to the different applications and services available today that make mobile search an easy task.
At the same time, more people are beginning to purchase smart phones for their practicality especially those who are always on-the-go and need permanent access to the online universe.
Latest reports, dating back to June 2008, demonstrate that a total of 20.8 million U.S. mobile phone subscribers and 4.5 million European mobile subscribers used search during that given month. If we compare those numbers to June’s of last year, we can see there is a clear 68% increase in the U.S. and 38% increase for Europe.
However, the biggest upswing was obvious for the U.K. with a total 9.5% mobile subscribers and in second, the U.S. with an increase of 9.2%.
Not surprisingly, the most preferred web browser is Google, with a 60% share of all mobile searchers in all countries selected. And if you happened to read my post from yesterday, it is applications such as Google’s My Location that make mobile navigation and usage functional and pleasant.
Plus, 100 million other applications Google has to offer to assiduous mobile users. For more on this, check out comScore’s statistics.
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