Microsoft Bird’s Eye 3D, astounding marketing opportunity, wipes floor with Google Earth
Posted by Admin @ October 18th, 2007 in Mobile Marketing
On YouTube (and embedded below) you can find an incredible video of what Microsoft Bird’s Eye 3D will look like; a map function that was quickly dubbed Virtual Earth, due to its similarities to Google Earth. From an esthetical point of view, though, Bird’s Eye seems many times more engaging to use, not to mention the increased usefulness as a navigation service. No more blinking arrows on a ‘map’ shot from above in two colors – gray for the street, yellow for the non-street – now that we will be able to navigate using directions on a screen that shows you exactly the same scene as the one you see outside.
The 3D map was helped being put together with Photosynth technology, for which you can find a demo here. Photosynth is able to take shared photos of a certain subject (in the demo the Notre Dame church is used) from all over the Internet, and merge these into one 3D model. For further details, take a look at the Windows Live blog.
The marketing possibilities are groundbreaking, especially when this type of map will be used from a mobile phone – related 77Article – Potential customers will never get lost trying to reach your business, and can get a look and feel from their mobile phones. The 3D model could even be extended with a view of the interior of a business (think hotels, restaurants, etc) to give a potential customer really a good idea of how you do what you do.
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