Italians are the leaders in smartphone adoption

As previous data has shows us, much of the recent enthusiasm regarding smartphones has come from the US, where there has undoubtedly been a sudden increase in the sales of smart devices, driven by iPhones, Androids and BlackBerries.

Nielsen tells us that in the past year, the number of smartphone subscribers grew from 15 million in Q2 2008 to 26 million Q2 the following year.

In the UK, 55% of iPhone users and 34% of smartphone users have used web search, as opposed to 12% of total mobile phone users, according to data from Google’s Internet Stats page.

Today, it’s not the U.S. that’s leading the smartphone market, it’s Italy whose percentage of smartphone owners is 28%, followed by Spain who’s not lagging too far behind with 23%.

Markets with the most room to grow on smartphone penetration are France (11%), Canada (12%), UK (12%), Germany (12%) and Sweden (13%).

Nielsen stats also show us that smartphone owners continue to be predominantly male, are 65% more likely than the average mobile subscriber to be between the ages of 25 and 34.

Evidently, there’s great potential for growth in the mobile industry one aspect which marketers should not overlook as it represents a great marketing opportunity. More people are changing their habits and adopting these new technologies. More people than ever want to be connected and take the Internet with them at all times.

This entry was posted on Thursday, September 17th, 2009 at 6:19 pm and is filed under Mobile Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.