Google, the big cheese in the mobile search market
Posted by Manuela Barreto @ June 20th, 2008 in Mobile Marketing
As if being king of kings amongst all search engines wasn’t enough, Google is also scoring similar on mobile search.
Leaving its competitors shamefully behind, once again, Google was able to grasp 61% of the mobile search market as reported by Nielsen. Then, and I’m going to have to steal Mike Slocombe’s (from Digital Lifestyles) way of saying, Yahoo! ‘limped’ a couple miles behind reaching a mere 18%, followed by Microsoft’s pitiful 5%.
Reports state Google users conduct an average of 9 searches a month, compared to Yahoo! with only 6.7 searches. Coincidentally, results show a similar tendency to that discussed on my previous article about Google being the leader in online search. For both mobile and online users Google is clearly the #1 search provider. Reports also showed, as we are probably curious, that both Yahoo! and Google users generally look for basic and local information.
However, at this point, what all mobile providers are struggling for and in ’search’ of (except Google) is being top of the list. Google’s outstanding 71.5% dominance of the Web search market, already talks for itself, hence, it is obvious it will only go higher and maybe even outrun the mobile search market, this agreeing with Google CEO Eric Schmidt’s comment, “Mobile looks like it will ultimately be the highest of ad rates.”
Let’s wait and see.
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