Google introduces AdSense for mobile
Posted by Admin @ April 1st, 2007 in Mobile Marketing
Google has officially introduced its AdSense system for the mobile Internet, after a short beta period. Like the regular AdSense, Google will analyze the content of mobile websites and use its findings to match advertisements with appropriate websites. According to the Google Press Centre, the program is available for mobile publishers in the US, England, France, Italy, Germany, Spain, Ireland, Russia, the Netherlands, Australia, India, China, and Japan (available in the coming weeks).
Marketers will be offered the opportunity to advertise on mobile web pages that are chosen by them or deemed suitable by Google. In recent experiments, response on mobile ads has been much higher than response on traditional Internet ads during the infant years. Even though the period of experimenting seems about to end, we think mobile marketing is still a great opportunity to distinguish a brand from its competitors, before everyone else is doing it.
In this field. Google will not only have to compete with its traditional competitors – like Yahoo – but also with phone producers and new companies.
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