Everything must go… mobile

Recent research by Nokia shows that a large part of tech savvy youngsters are moving their online activities to their mobiles. Where eMarketer is mostly focusing on the fact that user generated content is actively being shared, we are more impressed by the penetration rate of cell phones’ new functions among young adults. For example, 39 per cent of young adult mobile phone users have watched TV on their mobile within a time span of three months.

The research was conducted in the USA and select European countries. To no surprise, USA users generally seemed less forward in their use of mobile content than their European counterparts, specifically when it comes to user generated content.

Numbers like these show that early adopters are en masse moving many of their activities to their mobiles. And it is absolutely crucial that marketers adapt to this. Many platforms are opening their mobile content to advertising (most recently MSN Mobile) and it’s time to jump on the band wagon. If you’re not developing mobile advertisements yet, get to it.

This entry was posted on Wednesday, December 12th, 2007 at 1:52 am and is filed under Mobile Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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