Big brands launch QR codes to communicate with customers

While conventional bar codes are capable of storing a maximum of approximately 20 digits, QR Code is capable of handling several dozen to several hundred times more information.

Although these are used mostly in Japan, big UK brands have been seen implementing such groundbreaking technology, thus adding a new dimension to marketing and product campaigning.

QR Codes or Quick Response codes, for those of you unfamiliar with them, look something like this:

They’re capable of handling all types of data, such as numeric and alphabetic characters, symbols, binary, and control codes. Up to 7,089 characters can be encoded in one symbol.

Pepsi recently launched on-site QR codes to stimulate consumer interaction with the brand. The QR codes can be scanned by a mobile’s phone camera and link consumers directly to mobile sites to access the message.

Messages can involve video clips and mobile games, such as the Pepsi case, consumer prize campaigns, maps or even lectures from notable designers as done by Harrod’s early this year.

One significant aspect about QR codes is that their use is limitless. They are becoming a valuable instrument for product branding providing an easy way to reach vast audiences, boost sales and create awareness.

It’s a new tool that can be very useful for companies whose strategic marketing approaches may involve mobile phones, which evidently are becoming more and more obiquitous. Think traffic! and the many ways in which you can increase PPC, boost sales and ultimately achieve a good ROI for your business.

This entry was posted on Monday, November 3rd, 2008 at 6:58 pm and is filed under Mobile Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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