Are you a Brit or a Yank? Mobile tendencies between the two

Posted by Manuela Barreto @ July 25th, 2008 in Mobile Marketing

I stumbled upon a nice post by James Sherwood on The Register dubbed ‘Brits more hooked on mobile tech than Yanks are’- loved the sound of it, and wanted to bring some data to front.

It’s only fair I call out the final verdict. Brits win, Yanks loose. But let’s just take a look at some of the facts and figures:

Brits vs. Yanks

  • 94% Brit youngsters own mobile phones vs. 80% Yank youngsters
  • 4% of Brit adults resist to owning a mobile phone vs. 10% Americans think the same
  • 17% Brits own more than one device vs. 11% Yanks say the same
  • Both kids and adults in the US and the UK prefer texting as a communication format
  • 46% of UK adults claim they prefer texting over calling or emailing vs. 28% of Americans who say the same

One last interesting fact- 24% of US and 17% of UK adults coincide in that emailing is the only common online activity they have performed using mobile phones.

I get the feeling this data is not entirely accurate, however, its somewhat of a general scope. Things like population, coverage, phone plans, can all influence these numbers. However, you can at least tell mobile phone and internet technology still have a long way to go, and for one reason or another some people have not yet made the transgression. And the final outcome: TV is still reigning in the households.

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