Are you a Brit or a Yank? Mobile tendencies between the two
Posted by Manuela Barreto @ July 25th, 2008 in Mobile Marketing
I stumbled upon a nice post by James Sherwood on The Register dubbed ‘Brits more hooked on mobile tech than Yanks are’- loved the sound of it, and wanted to bring some data to front.
It’s only fair I call out the final verdict. Brits win, Yanks loose. But let’s just take a look at some of the facts and figures:
Brits vs. Yanks
- 94% Brit youngsters own mobile phones vs. 80% Yank youngsters
- 4% of Brit adults resist to owning a mobile phone vs. 10% Americans think the same
- 17% Brits own more than one device vs. 11% Yanks say the same
- Both kids and adults in the US and the UK prefer texting as a communication format
- 46% of UK adults claim they prefer texting over calling or emailing vs. 28% of Americans who say the same
One last interesting fact- 24% of US and 17% of UK adults coincide in that emailing is the only common online activity they have performed using mobile phones.
I get the feeling this data is not entirely accurate, however, its somewhat of a general scope. Things like population, coverage, phone plans, can all influence these numbers. However, you can at least tell mobile phone and internet technology still have a long way to go, and for one reason or another some people have not yet made the transgression. And the final outcome: TV is still reigning in the households.
Last 5 posts in Mobile Marketing
- Is Mobile Advertising the next big thing for advertisers? - May 29th, 2009
- Who said you couldn't innovate during a recession? - May 11th, 2009
- Interview with Mobile Roadie CEO, Michael Schneider - May 5th, 2009
- Television on the go: Anytime, anywhere! - April 27th, 2009
- Google Voice: a new phone service alternative for life - March 12th, 2009
It’s interesting to see McKinsey starting to...