Yahoo! and MySpace stand fast with Web Analytics and MyAds
Posted by Manuela Barreto @ October 16th, 2008 in Media News
As some businesses keep on tightening their belts for the recession, others, despite the funny time, launch new advertising platforms and analytics tools.
It’s not only Google’s Third-Party Ad Serving the new big thing that has rolled out in this particular period, Yahoo! and MySpace have also managed to make their own appearance and steal some of the spotlight, with the launch of MySpace MyAds and Yahoo! Web Analytics.
MyAds was launched to help just about anyone create targeted ads on social networks and profit from MySpace’s massive audience. MyAd’s also introduces the HyperTargeting technology, which takes user profile information that users have agreed to display publicly to narrow down target markets into smaller niches.
If you think of it, this is a good feature as it gives equal opportunity to everyone and the big, powerful advertisers won’t be the only ones gaining territory, instead, as explained in Mashable, smaller advertisers; musicians, bloggers, politicians and the likes, can also take a stab at it and stand out from the bunch.
Take a look at the step by step process here https://advertise.myspace.com.
Around the same time, Yahoo! rolled out its very own Web Analytics tool, which won’t be readily available for everyone to use until 2009, as Yahoo! put it. One aspect Yahoo! Web Analytics has over Google Analytics is that this one tends to take approx. 24 hours before information is fully uploaded into the system, while Yahoo! acts within a few minutes.
Going backwards to MySpace’s MyAds, I just wanted to add that although people in social networks don’t necessarily go into these sites in search of anything that’s not people, it is a form of advertising that has not been exploited to the fullest.
Advertisers and marketers are used to text ads which have always been the default format for online advertising. In result, MyAds have a lot of potential and I believe users will find it very convenient; it’s easy-to-use, cheap and they offer precisely what’s needed for social media marketing to work properly.
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Comments
The Lovable Rogue
October 19th, 2008
To be honest, I’m not too surprised that organizations are continuing to innovate in a tough economic climate. Even in times of economic crisis, organizations need to act efficiently and cost effectively in order to adequately distinguish themselves from the rest of the crowd. The organisation still needs to plan for the long term. Short term effects will invariably influence how money is spent, but it is important that the organisation is able to emerge from a crisis with a strong portfolio of products or services through which it is able to succeed over the more cautious competitor.