What’s in store for 2010?
Posted by Manuela Barreto @ January 4th, 2010 in Media News
Welcome back everyone!
We’ve been hearing theories back and forth as to what will happen in the digital marketing industry during this fresh, new year. One important fact to keep in mind and as Advertising Age narrows it down for us is: the basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication.
New technology by itself won’t bring you the results you’re aiming towards. Creativity and relevancy are still key factors in any digital communication strategy you develop.
Although there’s a whole new year ahead of us, there’re still a lot of challenges lined up for marketers and advertisers in digital marketing. This is AdAge’s take on what could lay ahead of us. (Click image to enlarge)
One thing that holds true about digital marketing is that the shift is constant and consumers will continue to direct the mediums through usage. In result, marketers will need to peer around the corner and stage venues that are welcoming to this new engaged consumer.
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