Walmart, Havas Digital, now CBS…Yahoo! is on a role

Wow! three partnerships in such short notice. Seems like Yahoo!’s intentions are to build up on resources and maximize its services to be able to squeeze all the possible juice out of the next ‘buy out’ offer (be it Microsoft or whomever comes next).

As you may have already heard, amongst the various deals Yahoo! has recently closed is that of Walmart.com which involves selling online display and video advertising for them, this making Yahoo! the exclusive portal to resell Walmart.com’s display inventory. Now with Walmart on their portfolio of brands, Yahoo! is able to present its online users a variety of new offers while handing new marketing opportunities to advertisers.

Havas Digital and Yahoo! also partnered up for a global advertising agreement in which Havas objective is to adopt Yahoo!’s soon to arrive AMP!, the new advertising management platform designed to significantly simplify the process of buying and selling ads online, and join capabilities for a highly effective results.

And finally, the latest alliance, CBS. ‘The deal will have Yahoo! join the CBS Audience Network, which already includes major outlets like Google Inc’s YouTube, Time Warner Inc’s AOL and Microsoft Corp’s MSN, as well as sites like Joost, Veoh, and Bebo.’ Basically CBS is convinced with the idea ‘the more the merrier’ that is why its not being too picky in terms of where they display their content, and it understands that in order to reach over 90% of the web,(prior to Yahoo!) it must hook up to networks such as Yahoo! so a wider consumer base is reached.

This entry was posted on Wednesday, June 4th, 2008 at 4:13 pm and is filed under Media News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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