Is Google Wave reinventing Email?
Posted by Manuela Barreto @ September 30th, 2009 in Media News
Today, Google Wave, an online tool for real-time communication designed to merge e-mail, instant messaging, wiki, and social networking got sent out to approximately 100,000 beta testers.
Email marketing in particular still remains as a cheap, tangible and measurable form or direct marketing and as Forrester recently estimated, by 2014 we will be receiving 9,000 more marketing mails, this meaning, 24 more emails per day will come into our inboxes. However, this can only prove to be efficient when it engages with the recipient and captures its attention.
At the same time, marketers are continuously seeking for the best way to generate a two-way conversation rather than one-way. As a result, Google’s Wave combines email with instant messaging and social media features all in one enabling users to create ‘waves,’ or conversations and add documents and collaborators to it.
One significant aspect of the waves is that marketers can actually initiate a dialogue about their company or brand with a particular audience in a real-time atmosphere. The system also features concurrent rich-text editing, as well as email and IM-like messaging functions.
But before companies go any further into adopting this new tool, they must really get a grasp for:
1. the target audience and understand whether they’re ready for this change and especially ready to engage with this new kind of technology
2. the tool- know how it works, understand its benefits and if it’s really worth investing all the time and money into it
By the way, Google will be rolling out Wave to the first 100,000 users who have signed up for the service through the Wave site as well as developers who have enrolled in the developer program and selected paying customers.
To read more visit the Google Blogspot.
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