Google: The new cure for swine flu?

Earlier this week, Google Mexico and the Mexican government signed an agreenment to promote archaeological and historical sites in a bid to revive tourism following the swine flu epidemic, according to the Press Association.

Considering Google’s many, many… many talents, will the revival of tourism in Mexico be feasable? yeah.

The plan is for Mexico’s National Institute of Anthropology and History to provide Google Mexico with information, images, videos and facts to help the Mexican tourism industry bounce back. They will profit from tools such as Google Earth and Google Maps which will link Google users to the various virtual tours of some of Mexico’s most renowned museums as well as rotating videos of the country’s major landmarks such as the pyramids and other ancient ruins.

The Mexican government has also placed its bet on a YouTube channel called INAH TV where all kinds of information regarding Mexican sightings, museums, galleries, ruins, ethnic information and exhibitions will be available to 85% of Mexico’s entire internet population of Google users.

Other initiatives such as the online contest dubbed ‘Let’s put Mexico on the Map’ have been designed for college students to simulate some of Mexico’s most prominent landmarks using Google’s 3D animation software, Sketch Up.

This is yet another example of Google’s great potential and how the search giant can be leveraged to best suit your needs, regardless whether you’re a marketer, a company, or an individual. Take the aforementioned agreement as an example, although it is presented from a macro perspective, the same ‘principles’ used by the Mexican government can be applied in conjunction with any online marketing  strategy, adding or substracting a few instruments here and there.

What’s interesting though, is that a country such as Mexico looks to Google to bring tourism back on track following the outbreak from a few months back.

This entry was posted on Wednesday, June 17th, 2009 at 5:34 pm and is filed under Media News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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