Google still believes in traditional advertising

We know Google has clearly established if not the most powerful and recognized brand in the history of online marketing. At least if anyone were to mention the word internet to me, the first thing that pops in my mind is Google, and I’m sure I’m not the only one out there (except some really old or vintage individuals who haven’t transgressed into the modern world yet).

I’m going to have to agree with John Battelle, ‘Google is the most impressive and important development in the history of marketing since the invention of television.’

Funny thing, they’ve grown to be what they are, where they are and secured a spot in people’s minds without much marketing. Its what’s particularly impressive. And you’d continue to think Google does not need to market itself in order to get more business. And why would they, if they’ve done such a great job up to now.

Truth is, the search colossus has not been fully blindfolded by the whole internet euphoria, instead its managed to deposit some faith on old school advertising, like Outdoor ads, to continue boosting its brand. This really caught my attention.

The moral of the story is, if Google feels the need to advertise, so should everyone else in this world!

Then, as I kept browsing the net, I found another article, on TechCrunch, which reinforced Google’s reasons to advertise at all. And it makes perfect sense that Google would want to spend 250k/month on approx. 5,000 outdoor ads in order to gain search market in Russia, until eventually defeating the all-timer local champion Yandex, as displayed in this comScore report. As a result, Google needs a push when it comes to established and close-knit markets such as Russia’s, where users are pretty much settled with their local search provider and don’t need or are oblivious to the fact there’s something else available.

And to wrap up, I just wanted to comment this is not the only step Google has been taking in order to leverage its business. The latest idea to monetize YouTube, as AdvertisingAge explains, is to let content creators sell ads. Why? Because being the largest video site doesn’t necessarily equal $$$. So by allowing content producers to sell advertising on their YouTube channels, the revenue is split between the creator and YouTube.

This entry was posted on Tuesday, June 10th, 2008 at 4:18 pm and is filed under Media News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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