Google released the Insight tool for YouTube

As you all know, Google acquired YouTube in October 2006 for 1.65 $ billion. Despite this huge investment, Google is still struggling to monetize its acquisition. Everyone knows YouTube but, besides its popularity, Mountain View has not yet integrated an efficient marketing formula to generate a relevant revenue out of this Web giant; up until now.

Google has recently launched a new video analytic tool for YouTube, dubbed YouTube Insight. YouTube Insight lets you retrieve several statistics about your uploaded videos; allowing you to know if your video is viewed, if at all, in Italy or the US. You can also discover how much popularity your video is acquiring within the same market or in relation to the same channel. Google’s plans for the future are to integrate this tool with other new features in order to develop Insight into a more useful and effective instrument.

We are currently aware about the opportunities both advertisers and publishers have been given by YouTube Insight, further allowing them to know whether their video is doing better in Spain in relation to the UK, while at the same time, finding out about how popular a specific commercial video ad may be in comparison to other existing commercials.

For this reason, we think that Insight could represent the first actual step for Google for monetizing over its YouTube investment, this being a step focused on the typical “user-friendliness” of Google Apps. Insight is easy to use and understand thanks to this immediacy, it is definitely a very useful tool for everyone, advertisers and publishers, who want to take advantage of the enormous YouTube audience to promote a specific business and/or activity.

This entry was posted on Friday, March 28th, 2008 at 4:22 pm and is filed under Media News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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