Google and NBC on television advertising, better ROI for its advertisers
Posted by Manuela Barreto @ September 9th, 2008 in Media News
Google is on a roll lately, not only for the recent launch of its very own browser, Chrome, which according to some figures provided by Clicky, already occupies 1.8% of the global marketshare for web browsers, but it is also raising massive expectations with its upcoming ‘dream’ phone with Android mobile browser, to be launched before Xmas.
Already an Internet mogul and soon-to-be mobile mogul, Google has also recently closed a deal with US TV network, NBCU, where they will be offering ad time to Google’s TV Ad platform, as to fully conquer all three territories.
As a result, inventory from the various NBCU cable networks like MSNBC, Sci Fi, Oxygen and CNBC will be made available to Google and its advertisers who will then be able to reach all of NBCU’s audience, plus gain access to all of their viewership data.
“We’re extremely pleased to join forces with Google on this effort, which will help us develop better accountability and ROI metrics for our advertisers and attract an entirely new group of clients to television advertising,” commented Mike Pilot, president of NBC Universal sales and marketing.
With this effort, the Google TV ad platform will now provide a fuller service to its advertisers by using the power of television to reach an even more extensive audience through its system, as well as, engage new, potential advertisers.
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