Who said you couldn’t innovate during a recession?
Posted by Manuela Barreto @ May 11th, 2009 in Marketing Analysis
It’s like the first time you were asked to put in your credit card number on one of those e-commerce websites like eBay. Really? What if…?
The same is true for social media for example. It’ll take a while before everyone starts adopting it, not many people are used to the idea yet, whether it’s joining a social network or any other online marketing strategy that’s out of the ordinary; you either apply it to your business practices or be left behind.
Despite these foul times, the last Forrester predictions revealed that more and more marketers are shifting to digital and interactive marketing spend will rise to $25.6 billion in 2009, up from $23.1 of last year.
The biggest spending gains will be seen in the social media and mobile departments, increasing nearly 60% (mobile) and 70% (social media). While some companies have not yet integrated somekind of interactive media program into their marketing strategy, customers are already quite familiar with most technologies available in the market.
A recent study run by the same research company of more than 200 marketers found that 60% planned to increase interactive budgets by shifting spend from traditional outlets.
And finally, Forrester’s 2014 predictions show that interactive marketing as a whole will grow 17%, led by social media, forecasted to grow 34%, followed by mobile at 27%, display advertising at 17% and lastly search, projected to grow 15%.
The shift from traditional to digital is more apparent everytime. Companies are becoming more and more comfortable with the new technologies and customers continue to set an example with their expertise–it seems like it’s all heading towards mainstream!
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i am often bumping about the internet almost all of the day as a result I choose...