Two thumbs up for Google, none for Microsoft
Posted by Manuela Barreto @ August 20th, 2008 in Marketing Analysis
Internet activity lagging a bit lately? Blame it on the summer.
Not for Google though, the search monster has instead maintained a visitor growth rate of 1.6% between June 2008 to July 2008 according to Hitwise. Currently it holds a total market share of 70.77% amongst all leading search engine providers in the US.
Following Google, not so close behind is Yahoo! with 18.65% of searches in July 2008. Coming in third is Microsoft who suffered a loss of 3.43% since July 2007, with a total share today of 5.36%.
Research also showed the categories which received the most traffic from search engines and the list goes something like this:
Health and Medical
Travel
Shopping & Classifieds
News & Media
The top three categories which under the highest between July 2007 up to July 2008 are Online Video, Social Networking and tying on third place position is Sports, Business & Finance and Entertainment. To be as expected for 1 & 2, wouldn’t you say?
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