The three screens: Mobile, TV and Internet taking all the viewership
Posted by Manuela Barreto @ November 27th, 2008 in Marketing Analysis
In America people don’t seem to keep away from their TVs, mobiles and the Internet.
According to a Nielsen research, as of 3Q 2008, the average American spends 27 hours a month surfing the Web, 3 hours a month watching mobile videos and 142 a month of pure TV.
Would you say this might have anything to do with all those who have been sacked thanks to the economic turmoil? Such statement is supported by the fact that television has now reached its highest ever since the 1950’s when Nielsen first performed studies as such.
Some key facts from the Nielsen report include:
- Americans are spending more time than ever with their televisions, computers and mobile phones, with television remaining the dominant screen, watched more than 142 hrs a month – 5 hours more than last year.
- Americans spend more than 6 hours per month watching timeshifted TV, which is more than double the amount of time they watch video online.
- Men are more likely than women to watch video on mobile phones, while women are more likely then men to watch video on the Internet.
- During the third quarter, there was no shortage of online video content with events including the Olympics, Major League baseball games, the political conventions and debates, and the financial crisis. Online video use grew steadily through the quarter.
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i am often bumping about the internet almost all of the day as a result I choose...