Social networks and search engines dominant vehicles for advertising in 2010
Posted by Manuela Barreto @ December 16th, 2009 in Marketing Analysis
Not long after Bing’s launch back in May, a study by Chitika Research reported that its click-through rate (CTR) was 50% better than Google’s. Little has changed since that period. Similar results today report that the new search engine is beating both Google and Yahoo! on CTR rates.
Today, Bing’s CTR is 75% higher than Google’s.
Let’s head towards the social media network front instead. A recent study by comScore, reported that Facebook is the fourth largest website in the U.S. Numbers show that Facebook surpassed with 102.9 million unique visitors in the U.S., versus 99.7 million for Aol. Other interesting values revealed that although AOL grew millions in October 2009, while Facebook grew by more than 5 million.
Last summer Facebook has already become the fourth largest site worldwide last summer when it became more popular than Wikipedia. So, how long do you think it will take for Facebook to catch up to Microsoft’s 136 million U.S. visitors? or Yahoo’s 160 million U.S. visitors? and for tha matter, Google’s 168 million visitors?
This information should be quite useful to 72% of 8,500 senior marketers who declared they will increase their spending on digital media in 2010, as presented by a study from Round2 Communications. Along similar lines, 33.9% of marketers said ROI for new media is “somewhat” better than traditional, and 28.2% said new media’s ROI is “significantly” better.
The downside to this- 86% of the respondents say they expect their spending on traditional media, including broadcast TV, radio, print newspapers and magazines, to suffer very little change or simply decline in 2010 as declared by 40.3% of respondents.
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Comments
tiffany
December 17th, 2009
Why wouldn’t anyone market on the free social networking sites? It would be silly not to. I’m excited that we have these marketing tools these days. Makes it easier and more affordable for mom and pop companies to stick around or get started while not spending an arm and a leg.
http://www.lastminutemassage.com
Tiffany