Small businesses: online is where the growth is
Posted by Manuela Barreto @ November 2nd, 2009 in Marketing Analysis
According to a study by email marketing solutions company Campaigner, higher growth small businesses are spending more on marketing, and favoring online tools such as email marketing over traditional marketing vehicles.
Despite the economic climate and the challenges it has posed to businesses of all sectors and sizes, many small business owners are beginning to see turnaround and are aiming to keep growing through the use of web-based marketing tools.
Some key findings from the study revealed that 65% of small businesses that expect revenue growth reported that they are spending more or are planning to spend more on marketing by year end. On the other hand, 32% of those that expect flat revenues, and 36% of those expecting declining revenues are spending more or are planning to spend more on marketing this coming year.
Overall, small businesses are shifting their marketing efforts from offline, traditional channels to online strategies via social networks, blogs, search engine marketing etc.
Small business owners are realizing that a small online investment using diverse Web-based marketing tools can lead to business success and help them meet business challenges such as:
Attracting and retaining customers – 50%
Revenue – 15%
Improving cash flow – 9%
Maintaining profitability – 8%
In addition the study also showed that a great number of businesses anticipating growth are already using (82%) or planning to use email marketing. Only 18% declared they have no intention in using email marketing.
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