Online advertising investments keep on growing
Posted by Riccardo Campaci @ March 27th, 2008 in Marketing Analysis
Looking at advertising investment in 2007, figures from TNS Media Intelligence are quite explicit. As you can see from the chart below, while interactive advertising marked a growth at a rate of 15.9% in 2007, other traditional media put a stop on advertising investment, leading to (TV, newspaper and radio) negative percentages from 2006 to 2007.
I would like to bring your attention to TNS Media Intelligence Research SVP, Jon Swallen’s comment, “What we’ve seen in 2007 is that top advertisers as a group have been shifting money from offline media to online media at a faster rate than the rest of the advertising market.”
In contribution to his insight, we think that this trend will keep continuing for the current year as well. Publishers will shift their investments from traditional media to new media, allocating more money on new alternative advertising market. Due to this, companies like 77 will be able to operate in a market more conscious about the capabilities of a well-planned advertising campaign based on the new media market tendencies.
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