Google is still the ‘Man-on-Top’ despite economic plunge
Posted by Manuela Barreto @ April 21st, 2008 in Marketing Analysis
I’m not going to get into the financial details of things, I’m going to let the experts do all the talking instead. The point is, Google managed to prove everyone wrong, including Wall Street, regarding its first quarter revenue.
Surprisingly, Google’s DoubleClick acquisition barely reflected any loss in its quarter results and if there was any decrease at all in their net income, it was minimal. So despite this insignificant decrease along with the current economic shakiness, Google was still able to score a revenue of $5.19 billion for its first quarter ending March 31st, 2008. “Our ongoing innovation in search, ads, and apps helped drive healthy growth globally across our product lines, yielding another strong quarter for Google,” said Eric Schmidt, CEO of Google, and continued, “As we integrate DoubleClick into our advertising platform, we see exciting new ways to improve the user experience and increase value for our advertisers and partners.”
The reported revenue is a result of an increase of 42% compared to the first quarter of 2007 and an increase of 7% compared to the fourth quarter of 2007. To give a wider scope of things, for example, Google’s partner sites, the AdSense network, generated a revenue of $1.69 billion, this resulting in a 33% total increase compared to last year’s 25% during the same period.
I remember saying I was not going to get into the financial statistics, so I’m stopping right here. However, I have to admit it is quite fascinating to see this corporation maintain such economic firmness and if you want to have a more in-depth analysis, check out Google’s financial highlights release.
It does not stop right here. As disclosed in Marketing Week, Google currently holds the #1 position in Millward Brown’s Power Brands, a marketing research company member of the Kantar Group, ranking with a brand value of $86.1 billion, followed by GE at $71.4 billion and Microsoft at $70.8 billion.
Not bad at all Big Boy.
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