Facebook dominant in the U.S. social media scene
Posted by Manuela Barreto @ October 13th, 2009 in Marketing Analysis
Today, Facebook takes nearly 60% of all social media market share in the U.S., according to the latest Experian Hitwise report.
Year over year, Facebook visits nearly tripled increasing from 19.94% in September 2008 to 58.59% the following year. During the same period, visits to MySpace have reduced by half while Twitter realized a 1170% share of market this year.
In addition, overall U.S. visits to social networking Web sites increased 62% in September 2009 compared to September 2008 among the custom category of 155 of the leading social networking sites.
In terms of minutes, MySpace scored first among the top five most visited social networking sites with 25 minutes and 56 seconds, followed by Tagged and Facebook with 25 minutes and 17 seconds and 23 minutes, respectively. However, Facebook attained the largest increase in average time spent among the top five social media sites with 23%.
Some considerable shift in demographics was also revealed by the study showing that visitors 55+ increased 26% on MySpace and an impressive 108% on Facebook, while the large part of 18-34 year old MySpace and Facebook user group, suffered a decline.
Overall U.S. visits to social networking sites from users 55+ increased 77% from September 2008 to September 2009. In the same time period, visits from users 18 to 24 to social networking sites have decreased 33%, perhaps marketers should take particular note of this recent shift in audiences.
To close, I’d like to leave you with this video on the ‘rise of Facebook’:
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Comments
Primary Work at Home
October 18th, 2009
Everyone loves facebook because of the cool application and adding a new page for the business. It can easily reach the target market of your business.