Google Commerce Search: quick results, happy customers, high sales

Google just recently launched a new powerful search product designed specifically for e-commerce websites and online retailers– Google Commerce Search.

Good timing now that we’re entering the holiday rush!

The new service is a cloud-based search utility that promises to provide visitors with an improved online shopping experience by helping them find the right products faster. On the other hand, both retailers and ecommerce stores can benefit from this tool by setting up filters on their sites to customize the search experience based on customer needs, such as category, brand, or any other attribute.

This way retailers are helping customers find what they need faster and more efficiently, and in result, customers are driving sales up and increasing conversions.

Other features the Commerce Search provides include the ability to promote certain products at the top of results and and design the site for particular promotions.

In result, retailers can control product placement on the page and because the service is being integrated with Google Analytics, it can be used to point out what products are selling best and therefore featured at the top.

The move is beneficial for retailers and shoppers. With Commerce Search, site search is greatly enhanced making products in an online retail shop easy to find and purchased by consumers without the need to spend time hunting them down and running price comparisons. This, without a doubt, helps online shops improve conversion rates, grow sales and offer better customer satisfaction.

This entry was posted on Monday, November 9th, 2009 at 7:43 pm and is filed under Google Applications. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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