Should you bring your e-commerce to Facebook?
Posted by Manuela Barreto @ January 28th, 2010 in e-Commerce
Social networking site, Facebook, is used by more than 350 million people to share personal and business with friends, colleagues, customers and prospects. The social media giant will soon be turning six and has not ceased to attract members with demographics that could serve e-tailers well in terms of extending market reach and increasing branding.
Clearly, social media sites are amongst the top referring sites for many marketers particularly retailers, which then leads us to the question, is Facebook e-commerce for you?
Some of you may think it’s risky business, however, it can also represent an invaluable source of marketing for your business.
Social media merging with online shopping is definitely not a bad idea, particularly since the latest Nielsen figures tell us consumers spent 5 and a half hours on social media during 2009. Users are used to spending a lot of time in their favorite social network, hence integrating your business into these channels will be seen as a perfectly natural integration of the two.
Social network users are feeling more confident, thus increasing their level of participation and interaction on sites such as Facebook, Twitter and the likes and therefore, retailers are finding in these, a solution to drive more customers and monetize more.
Choosing to leverage Facebook business options can provide a new vehicle for your customers and potential prospects to interact. Furthermore, it can help you acquire new customers as your Facebook fans spread the word about your business to their friends and network.
More reading www.cnn.com.
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Comments
Mike Saunders
January 29th, 2010
The most important thing to remember with any social medium is that it is viral!
When marketing products on social media, we need to provide campaigns that will engage people to spread the news. With a strong viral impact on online sales your RIO should increase rapidly.
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January 30th, 2010
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