Sell products to your fans directly from your Facebook Wall
Posted by Manuela Barreto @ January 20th, 2010 in e-Commerce
Shopping has now come to Facebook’s live feed offering users a new online shopping experience.
While brands have previously used Facebook to mainly set up product ad campaigns, fan pages as well as promote and sometimes sell products on a separate tab on their fan pages, now they can sell directly off the feed page.
The functionality, however, comes from Resource Interactive and it’s Off The Wall social ecommerce technology which allows fans to purchase products directly from their live feeds, news feeds or the brand’s actual wall without ever leaving Facebook.
It’s the first time Facebook has enabled brands to post items for purchase as status updates.
The first retail firm to test out this new ecommerce technology was The Limited which offers special discounts to their fans on specific products giving them the opportunity to buy their products right off of Facebook without having to navigate away from any page.
The idea behind this, according to Facebook, is to engage consumers in unique and relevant brand experiences without having to abandon their social networking environment.
On the other hand, it represents a great opportunity for brands to promote the kind of viral sharing results marketers aim towards plus, it’s a way to involve more fans and reward them on special occassions by giving them access to limited edition products, hot items or amazingly attractive discounts.
The brand’s status update featuring the special offers and discounts can also be shared with your friends since the ecommerce functionality is maintained throughout all of Facebook’s pages.
What do you think? Could your brand/product benefit from this new feature? Are you willing to try it?
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