Online shopping growth to slow down
Posted by Admin @ September 8th, 2007 in e-Commerce
Consumers do still not all trust online shopping, reports
MSNBC.com. 77 alerts marketers that this report should shift the focus of advertising from e-commerce newbies to experienced online buyers. The report says that the people who are not shopping online yet, probably never will. E-Commerce will grow nonetheless, since current online shoppers will continue to buy more products online.
In an extreme point of view, this means that marketers should from now on basically ignore the part of the online community that has never bought anything online yet. Instead, most e-commerce advertising should be directed at the online community that has experience buying items online. Channels to do this at would include the online shops themselves, but also, for a broader range, for example payment method sites. If you can single out the existing users of e-commerce, and then grab the attention of people interested in your brand, you will be steps ahead of the competition.
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