Yahoo! launches My Display Ads for small and medium businesses
Posted by Manuela Barreto @ June 23rd, 2009 in Display Advertising
As an effort to make it easier for small and medium businesses to bid on online display ads, Yahoo! has unveiled its new self-serve display ad solution, My Display Ads.
The platform is meant to send the message to marketers that display advertising isn’t just for the big companies, anymore. Yahoo! My Display Ads offers an easy, affordable way to create banner ads and run them across the Yahoo! network in a matter of days, as explained on the product page.
Marketers and advertisers will not only be profiting from this service as a way to tap into Yahoo’s vast audience of 1,651 million users, they’ll be able to create and customize campaigns catering to their communication and marketing objectives.
My Display Ads provides users with a selection of more than 800 display templates, this meaning that no graphic designers will be needed for the creation of the display ads, however, own creatives may also be uploaded if desired. Users are also enabled to select whether they wish to pay per click (CPC) or pay per impression (CPM); the number of times the ad is viewed.
In general, small to medium businesses tend to bid on search advertising by choosing keywords that are most relevant to the nature of their business and not necessarily spend large amounts of money.
My guess is that Yahoo! wants to slowly migrate those companies into display ads which will in fact bring them more benefits, not to mention the opportunity to build on their online branding.
Yahoo!, however, is not by any means encouraging businesses to abandon search marketing, instead it wants to encourage marketers and advertisers to integrate both search and display ads as to get their message across to an even wider audience.
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