SnapAds, the new display advertising platform that automatically optimizes your campaigns

You wonder how to make your display advertising worthwhile- especially in times of crisis? We know advertisers and publishers are usually looking for the best way to improve the performance of display advertising campaigns so as to increase consumer engagement, CTR and conversions.

Recently, Weebly, the free web creation site, rolled out a new ad-serving platform which optimizes the content of any display ad. Instead of having the usual untargeted banners, SnapAds increases the quality, performance and relevancy of your campaign without much effort.

This new platform is based on genetic algorithm technology that automatically optimizes individual creative components such as images, colors and taglines in a fast and efficient manner. TechCrunch explains that in order to create a campaign,‘advertisers provide SnapAds with a special Photoshop file containing a number of specially-tagged layers with all of the art and text assets they’’d like to potentially display in their banner,‘ then the user must specify which layers to make visible and which not.

Once this is done, TechCrunch continues, ‘the process initially begins by displaying ads with a smattering of random combinations of the assets. As time goes by, the system identifies the most successful ads and allows these to “live on”, further modifying them towards perfection as the failures die off.’

So basically, ads with better performance that manage to capture viewer’s attention, make it through, the rest are voted out of the system.

This new technology could be an interestingly easy way to continuously optimize innovative ad campaigns for your business, while at the same time appealing more to consumers and generating high click-through rates.

for more information visit www.snapads.com.

This entry was posted on Wednesday, November 26th, 2008 at 6:25 pm and is filed under Display Advertising. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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