Online display campaigns rise 11%

The objective of raising brand awareness is sometimes difficult to tabulate, however raising brand awareness will help increase consumer confidence which is key to the success of any brand wishing to have a spot in the online marketplace.

Studies have shown that running online display campaigns together with other online marketing activities will boost traffic and this is mainly due to the fact that digital marketers are turning to online display advertising as an effective and cheap ad medium.

The latest from Nielsen shows us that the number of UK online advertisers has increased with the number of online display ad campaigns growing 11% in the second quarter compared to the same period last year (up from 20,360 to 22,794).

At the same time, online banners ads grew 16% while advertsiers testing the new medium increased 10%.

Alex Burmaster, communications director for the UK and EMEA at Nielsen, on the increase in online display ads:

“These two factors can be quite tempting to advertisers who haven’t tried online before and think that this is actually a good time to experiment with it. With online you can still do quite a bit even if you don’t have a huge budget – particularly if you buy advertising on a cost per acquisition basis.”

It seems TV is no longer an appealing advertising vehicle for marketers, in fact the TV audience hasn’t shown much growth in the past few years, whereas the number of online campaigns and advertisers have grown significantly.

According to NMA, the biggest increase in online display activity came from the gaming category (39%) and general ecommerce (25%).

This entry was posted on Wednesday, September 9th, 2009 at 5:36 pm and is filed under Display Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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