Google Display Ad Builder, be your own designer
Posted by Manuela Barreto @ January 14th, 2009 in Display Advertising
Google’s Adwords has released a display ad builder which not only facilitates people’s lives (making them a tad more fun) but it also helps reduce costs.
No need to hire designers anymore, the new feature enables advertisers to create, design and customize display ads easily and eventually drive traffic into your site. Steps are as follows: select a template, customize the template and in theory, your ad is done and ready for display!
As explained on the Google blog, the ad builder tool allows for ad sizes to be scaled to fit any possible placement across the Google content network including video and in-game ad placement.
The video below shows you how to get started:
Four new features have been added since the launch of the Display Ad Builder thanks to user’s feedback–
The image picker allows you to choose from the selection of previously uploaded images. Real-time editing lets you see text as you’re writing it without having to hit the ‘update preview’ button. Another added feature is that of being able to see the available ad sizes your ad can run in without having to complete the whole ad creation process, which now has new templates to offer for customizing your ad.
Last 5 posts in Display Advertising
- Social networks account for 25% of all UK online display ad impressions - October 26th, 2009
- Google integrates graphic and text ad sales - September 21st, 2009
- Online display campaigns rise 11% - September 9th, 2009
- Interactive Marketing budget predictions looking good for another five years - July 22nd, 2009
- Super-Sized ads to capture everyone's attention - June 30th, 2009
Comments
Peter
January 14th, 2009
I guess the only problem is that poorly designed and amateurish ads that don’t take into account effective call to actions, and creative ways to attract users attention could actually have a negative effect on your online business…templates kill creativity.
m.barreto
January 14th, 2009
Yes, that would be a downfall. Forget about cutting costs then and just go back to your usual designer :-)
I would say it’s a useful alternative that could definitely come in handy during these times of economic turmoil…wouldn’t you think?
Peter
January 15th, 2009
True, good for online businesses….bad for designers. :-(. or maybe Google is planning to hire the unemployed designers to design better templates!! I guess its either that Google is very good at making a whole range of skilled jobs redundant or is very good at enabling everyone to carry out these skilled jobs at a lesser skill level which in turn may lead to a more uniformed (aka dull) online space.