Comments on: Google Brand Advertising http://lab.77agency.com/display-advertising/google-brand-advertising-437/ European Online Marketing Lab, New Media Marketing, Search Engine Marketing, Search Engine Optimization Sat, 30 Aug 2008 12:15:59 +0000 http://wordpress.org/?v=2.5.1 By: m.barreto http://lab.77agency.com/display-advertising/google-brand-advertising-437/#comment-64 m.barreto Tue, 29 Apr 2008 08:58:12 +0000 http://lab.77agency.com/display-advertising/google-brand-advertising-437/#comment-64 thanks for your comment, Tanya! Yes, I agree with you and yes, unfortunately there's still quite a lot of skepticism regarding the Internet industry. However, the whole concept behind the visual/graphic implementation for brand building solutions could actually help fade out this lack of conviction... thanks for your comment, Tanya!
Yes, I agree with you and yes, unfortunately there’s still quite a lot of skepticism regarding the Internet industry. However, the whole concept behind the visual/graphic implementation for brand building solutions could actually help fade out this lack of conviction…

]]> By: Tanya Ferrell http://lab.77agency.com/display-advertising/google-brand-advertising-437/#comment-60 Tanya Ferrell Mon, 28 Apr 2008 21:15:55 +0000 http://lab.77agency.com/display-advertising/google-brand-advertising-437/#comment-60 Online advertising can definitely be used for brand development. And using SEO to rank higher for generic keywords is surely to help out with branding efforts. But I think trying to brand via CPC/PPC within sponsored results poses two problems: 1. Generic terms are usually very competitive and can cost a lot. 2. Unfortunately, a growing percentage of people don't trust sponsored results. I've seen a few of Google's banner ads on their content network though, and I think they're brilliant. Online advertising can definitely be used for brand development. And using SEO to rank higher for generic keywords is surely to help out with branding efforts. But I think trying to brand via CPC/PPC within sponsored results poses two problems: 1. Generic terms are usually very competitive and can cost a lot. 2. Unfortunately, a growing percentage of people don’t trust sponsored results.

I’ve seen a few of Google’s banner ads on their content network though, and I think they’re brilliant.

]]>