Gamers not hostile towards computer game featuring ads

The game Enemy Territory: Quake Wars which is soon to come out, will feature advertising messages to – as the developers claim – keep the cost of updates and support low. This is reported by Ars Technica The advertising will be non-intrusive and non-interactive, and will only appear in places where advertising could be expected, for example on the side of a truck. These promises have calmed down the gaming world considerably, where there existed many doubts about marketing entering the (online) gaming world.

The unnamed marketing company that will execute the advertisements promised not to collect any personal data from the gamers: they would only record for how long the players would look at the advertisements. At 77 we think this is a good example of how marketing is a part of normal life and the way in which the use of marketing is explained to the gaming community – direct, open – was very appropriate and well-received in an environment that is normally rather hostile to marketing. It shows that users are willing to take a look at advertising when they are offered something in return, like support or a lower price of the product. And this system could very well work in other areas as well.

For more info on how advertisers could collect more info on the users of video games, take a look at this article in the Financial Express.

This entry was posted on Monday, June 25th, 2007 at 8:43 pm and is filed under Display Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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