Long time since I wrote my last post…time goes by too quickly but Carlo correctly told me that it would have been nice if I found the time to wish all the people that follow our blog a fantastic XMAS and holiday period.
Well here I am, on the 25th, waiting for RAI 1 to broadcast [...]
As reported by the BBC, current users of all versions of Microsoft Internet Explorer browser are currently vulnerable to getting hijacked due to a serious security flaw that has yet to be fixed.
It’s been reported that at least seven versions of the browser have been affected by this flaw and as many as 10,000 websites [...]
We can say social media has been the biggest buzz topic this year, mainly due to its practicality and the fact that users find it convenient being on-the-move while at the same time communicating with friends, relatives and work colleagues through these networks. On the one hand, we’ve got the world globalizing, on the other, [...]
Posted in Mobile Marketing on December 15th, 2008This guest post was written by: Manuela Tangredi
The recent financial crisis is rapidly expanding to real economy causing a decline in consumption and production growth and thus a cut-down in advertising budgets is to be expected.
On the contrary this week, eMarketer, a market research firm, predicted that in America online advertising will continue to expand [...]
We can all agree that in time of adversity great ideas can come about and the online industry, as history shows us, can become quite innovative.
Advertising Age’s White Paper presents us with a complete study on recession-time case studies along with some of the most iconic online marketing campaigns that have succeeded during downturns from [...]
Following up on our previous posts regarding Google’s failure to acquire Begun, the Russian contextual advertising company, we have some good news: Google might be ready for a comeback! This time, it’s not about acquisition but about a business deal that would increase Google’s percent share in the Russian search market.
Back in November, a Google [...]
We’ve worked with 77 since 2003, it’s an agency run by professionals, for professionals. It’s not an easy task to find agencies such as 77 in the world today; they’re result-driven and focused on producing measurable and meaningful outcomes. The industry today is filled with agencies who are all talk and no action, 77 is [...]
Posted in People We Know on December 9th, 2008Attention SN users, not everything revolving social networks is fun and beautiful.
The famous worm detected in late August is still wandering the Facebook grounds along those of other social websites. The worm is known as Koobface and it’s a menace.
The virus seems to be spreading out quite fast and the trick lies in that it [...]
77Agency, (www.77agency.com) a leading independent new media agency offering Search marketing services, Affiliate Marketing, Media Buying, and Social & Viral Marketing, has partnered up with Right Media, a Yahoo! company and creator of the Right Media Exchange, to develop a business strategy around its Exchange platform for an efficient ad management solution to offer to [...]
Posted in 77News on December 5th, 2008As Christmas draws near and everyone makes plans for their upcoming vacations, people are also looking into making their Holiday gifts and thoughts, unforgettable ones. Send a Thought, an online gifting service, brings boxes of thought for all occasions to the tip of your fingers.
Not only are we traversing a period where emails, the Internet, [...]
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I do not like the new homepage that pops up time to time…I only want change when it is...