77Agency has become Google Analytics Authorised Consultant!
As a Google Analytics Authorised Consultant, we offer professional analytics services and technical consulting to our large client base—including American Express, Halifax Bank of Scotland, Rackspace and Barclaycard, amongst many other top corporations in the entertainment, financial, food & beverage and travel sectors.
“Being accepted into the Google Analytics [...]
As you already know, a few days back, YouTube launched YouTube Live, during a live show presented in San Francisco on November 22nd.
YouTube decided to venture into live web streaming to kick things up a notch. YouTube folks are well aware that maintaining its current viewership is definitely a daunting task. And not only that, [...]
In America people don’t seem to keep away from their TVs, mobiles and the Internet.
According to a Nielsen research, as of 3Q 2008, the average American spends 27 hours a month surfing the Web, 3 hours a month watching mobile videos and 142 a month of pure TV.
Would you say this might have anything to [...]
You wonder how to make your display advertising worthwhile- especially in times of crisis? We know advertisers and publishers are usually looking for the best way to improve the performance of display advertising campaigns so as to increase consumer engagement, CTR and conversions.
Recently, Weebly, the free web creation site, rolled out a new ad-serving platform [...]
Shout’em, the microblogging platform that has been running on a private beta for months is finally going live early December.
Mashable’s Stan Schroeder explains the Croatian-born start-up allows for anyone to create and manage a microblogging community like Twitter that can be fully customizable. You can use your own URL and select the theme you’d like [...]
On Friday Google launched ‘SearchWiki’, a functionality that allows users to customize their own search results and put them in control by allowing people to edit, review, delete and even add pages to the same search results.
The Official Google Blog makes clear to us that the changes you make only affect your own searches. But [...]
In the last few weeks, students, professors, researchers, and almost everyone involved in the education industry, have been protesting in the streets of Italy’s major cities expressing their opposition towards a new law put forward by Minister Mariastella Gelmini and approved by the parliament October 29th 2008.
The newly approved reforms will have an effect on [...]
B2B blogging can be advantageous for a business’s communication strategy for various reasons:
to keep a close relationship with clients and consumers
maintain an open dialogue with prospects and clients
brand promotion and awareness
boost sales
increase visibility in search results
drive traffic
word-of-mouth
…
Reasons, there are plenty. The number of Fortune 500 that have embraced blogging since last year has more than [...]
Posted in Social Marketing on November 20th, 2008Let Google help you. The new tool recently launched by Google, the Search-based keyword tool(beta), basically helps advertisers spot the ‘unused’ keywords consumers enter when conducting a search for their products. In other words, it prevents marketers from overlooking certain terms and suggests them to be added into their search campaign.
The tool is currently available [...]
Let the Motrin ad backlash be a lesson to those who think ‘viral’ is always a good thing.
Viral equals a positive message. There can be good viral campaigns and bad viral campaigns. The reputation crisis which detonated this past weekend which was witnessed by just about every single mom-blogger existent in the blogosphere gives us [...]
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I am glad to see I am not the only one HATING the new yahoo homepage layout changes! I...