Archive for September, 2008

What People Want; mobiles will pretty soon read our minds too

A new software application for tracking carbon footprints is being developed by a start-up in the UK that uses GPS on mobile phones to figure out whether you’re walking, running, driving, flying– you get the picture– and then estimating the impact this has on the environment.
The software dubbed Carbon Diem claims that since GPSs have [...]

Posted in Mobile Marketing on September 30th, 2008

RadioDeejay’s debut on YouTube led by 77Agency

As of recently, 77Agency and Italy’s most innovative and original radio station, RadioDeejay, joined forces to enable the launch of their official YouTube channel featuring music videos, songs, podcasts, blogs, photos and the radio’s very own programs.
As the most trafficked radio website in the country, Radio Deejay’s creation of its personalized YouTube channel serves also [...]

Posted in 77News on September 29th, 2008

77Academy is back from AdTech!

First of all, I’d like to apologize for abandoning the Lab these past couple days, but I cannot possibly be everywhere at once!
As you already know, our 77Academy was present at AdTech London with a stand next to Epic Advertising, so a group of us headed over to the city to represent our premium, fast-track [...]

Posted in 77News on September 26th, 2008

NYTimes.com socializes with its readers

NYTimes.com is getting more social and is doing so by introducing a new service called TimesPeople, as an effort to enhance the reach of its content and expand its services to a broader audience.
The beta version of TimesPeople is now available for everyone who enters the site and is visible at the top left corner [...]

Posted in Social Marketing on September 23rd, 2008

First Android handset to be revealed tomorrow. iPhone, stay strong!

The greatly anticipated G-phone by Taiwan’s HTC will be launched tomorrow running Google’s very own mobile operating system, Android.
Time.com’s headline speaks for itself as it reads, “Android: Google’s Dream, Apple’s Nightmare.
It is NOT another iPhone-looking smartphone, the G1 will debut in the market tomorrow with a similar touch-screen as its rival, however, the device will [...]

Posted in Media News on September 22nd, 2008

77ACADEMY AT ADTECH LONDON!

77Academy will be participating as an exhibitor at this year’s AdTech in London on September 24th and 25th.
If you’re around the London area next week and going to AdTech, stop by our stand #161 where we will be featuring our fast-track training program for businesses looking to expand their new media marketing team and in [...]

Posted in 77News on September 19th, 2008

Greenwashing: When Pretending Being Green Can Backfire

If we look around, there is nothing to worry about climate change: from oil producers (remember the Shell ad?) to car manufacturers, everyone is green.
This colour appears to be the most fashionable over the last three years because it has been the topic of discussion of all the PR services at multinationals. However, no one [...]

Posted in Media News on September 18th, 2008

Mobile search statistics in the US and Europe; Google leads the pack

comScore just released new statistics on mobile search and numbers show it is gaining in both popularity and frequency of use in the U.S. and Western Europe.
My guess is part of it is due to the majority of people having more and more access to the different applications and services available today that make mobile [...]

Posted in Mobile Marketing on September 17th, 2008

Google’s My Location gets even more precise

After Google’s recent launch of the Mobile Search with My Location, you’ll never be late to your job interview or dinner with your hot date at that new sushi place.
Thanks to the Geolocator API web application your phone will be able to:
* Obtain the user’s current position, using the getCurrentPosition method
* Watch the user’s position [...]

Posted in Google Applications on September 16th, 2008

Targeted advertising for LinkedIn’s InCrowd

LinkedIn is definitely not staying behind as it just launched its very own advertising network to target LinkedIn users across hundreds of sites.
They too want to make some money out of advertising and one great advantage this advertising solution has to offer is the ability to reach a very specific audience, with the right profile, [...]

Posted in New Media Tips on September 15th, 2008

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