Archive for August, 2008
Worldwide statistics of social networking usage were recently released by comScore indicating the rate of growth by region of the world between 2007 and 2008.
Before I show you the chart though, I want to highlight the fact that on a worldwide scale the use of social networks increased at a 25% rate compared to last [...]
Posted in Marketing Analysis on August 13th, 2008
Mr. Penguin? What could that possibly remind you of? starts with an L… ends with an X. Was this subliminal advertising for Linux intentional…?
News is, AOL launched a worldwide online campaign that runs through the step by step of what target advertising is, benefits it brings and opting out options.
And what better way to represent [...]
Posted in Media News on August 12th, 2008
As you may have already heard, quite a few questions have been raised regarding the growing tendency of targeting consumers with tailor-made ads.
Just recently, Google ammended an opt-out option, the DoubleClick ad tracking- across all its sites-. Yahoo! has recently started moving along the same lines, however, it claims it has always been quite clear [...]
Posted in Media News on August 11th, 2008
Initially, pre-during-post iPhone’s 3G launch, we were being constantly bombarded with publicity which went off on how great the revamped version was and how wonderful its functions were; which resulted in massive, massive demand for the cool apparatus.
Now, same chaos except, not such good news, but iPhone is still getting its share of the press.
First, [...]
Posted in Mobile Marketing on August 8th, 2008
Do not make promises you cannot keep. Reporters from all over the world sent to cover the 2008 Beijing Olympics are currently protesting after they had been promised they’d be given the same freedom to report as they did in any other previous Olympic Games.
Apparently, Beijing failed to keep its word, and now it’s being [...]
Posted in Media News on August 7th, 2008
As we know, a couple weeks back, Google released ‘walking directions’ as part of their Google Maps feature options.
If you’re keen to taking random strolls down some unknown street, perhaps some new ‘pedestrian friendly’ town you happen to be visiting for the weekend, or want to enjoy the beautifully HOT weather that has come to [...]
Posted in Google Applications on August 6th, 2008
Gatorade, Absolut, Levi’s, Stride Chewing Gum; no need for apparent product placement, just some subtle advertising and they’re off virally spreading in YouTube’s powerful universe.
But then again, can anything be subtle on YouTube?
Having said that, I would like you to refer to the set of videos below, where you will notice brands such as Gatorade [...]
Posted in Video Advertising on August 5th, 2008
I was browsing through Mashable today and came across an interesting article which neatly gathers up all there is to know about OpenSocial. As we know Open Social is Google’s platform for a universal API suitable for all existing social networks.
The article is quite useful because it gathers up a total of 13 Open Social [...]
Posted in Social Marketing on August 4th, 2008
The French jewelry maker, Cartier, launched its very own profile on MySpace as an attempt to appeal to a new crowd, the computer savvies. They are one of the first luxury brands to seek help from a social networking site to spread the word or L.O.V.E.
With more than 3,800 friends already, including guys like Sting, [...]
Posted in Social Marketing on August 1st, 2008
i am often bumping about the internet almost all of the day as a result I choose...